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Today I had another SEO email to one of my websites. The email said:

We are a leading SEO Company offering dedicated search engine optimization (SEO) and Web design services to help you score over your competition. We have a team of 375+ highly qualified professionals who are certified in Google Adwords and ISO standards providing a wide range of services in order to generate higher visitor traffic to your website. This ensures that your website gets higher rankings on the search engine pages.

The bit that particularly caught my attention was certified in Google Adwords and ISO standards. ISO is the International Standards Organisation, and they produce a wide range of standards, but I'm pretty sure no standards to do with SEO. Possibly they could be referring to ISO 9001:2008 Quality management systems, but if so, then why not explicitly state this?

I did do a quick search now, and it could be possible they mean Image Search Optimisation by ISO. But there are no standards to do with Image Search Optimisation.

Google Adwords certification does exist, but it only means they have taken a course on how to use (and sell the benefits of) Adwords. It doesn't mean they can pull off a profitable (other than for Google) adwords campaign.

The email goes on:

We offer the following Services at a cost that proves much more affordable than similar in house services: -
(1)    Full SEO package (with plan and activities)
(2)    PPC (pay per Click)
(3)    SMO (Facebook, Twitter, LinkedIn, YouTube and MySpace etc)
(4)    Technical Content Writing
(5)    Website Design
(6)    Website Development

Numbers 3 and 4 basically mean that they will spam social networks, article directories, and blogs with low quality content backlinking to your website. This is more likely to lower your rankings in Google than raise them! They can't write high quality articles on your behalf since they are unlikely to be knowledgeable about the subject your website covers.

In the morning I updated my pog website (and went to Church).

In the afternoon I made some Eccles Cakes & Shortbread.

In the evening I watched Man with the Golden Gun with Billy & Mauser. Then I watched a bit of a Dave Cross Photoshop tutorial. Sadly I didn't learn anything from it. But the website I watched it on seems quite good.

It was on a website called Creative Live. What they do, is they have live webcasts for free, then you can buy a download / access to recorded webcast.